Read by 300+ publishers and ad tech professionals
Your Site Is Leaking Ad Revenue. I'll Show You Where.
Every month: practical monetization strategies, revenue opportunities, and ad tech updates from someone who works with publishers every day. No fluff. No vendor agenda.
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Who's Behind The Publisher Pulse?
I'm Lonnie Horsey. For more than 12 years, I've helped publishers increase revenue through monetization strategies, advertising partnerships, and growth initiatives across the ad tech industry.
I've worked with publishers of every size, from niche content sites to major media companies operating at massive scale. Across those relationships, I've seen what consistently drives revenue, what wastes time, and which industry trends publishers can't afford to ignore.
The Publisher Pulse is where I share the insights, opportunities, and lessons publishers need to stay ahead. Most monetization content is designed to sell you something. This newsletter is designed to help you make better decisions.
What You'll Get Every Issue
📈 Monetization Strategies & Revenue Opportunities: Practical ideas, partnerships, and opportunities that can help publishers grow revenue.
🤝 Trusted, Vetted Partners: Discover the companies, tools, and solutions that are genuinely helping publishers grow revenue—not just the ones with the biggest marketing budgets.
⚙️ Optimization & Performance Insights: Learn what's working, what's changing, and where publishers commonly leave money on the table.
🤖 Industry Trends That Matter: AI, privacy, audience shifts, advertising, and other changes impacting publishers today.
💡 Actionable Publisher Insights: Clear, no-fluff takeaways designed to help publishers make smarter business decisions.
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